Norlux Retail

Newbie

A store concept with a clear signature in its interior design and lighting concept makes the Newbie stores unique. "Welcome to the magic world of Newbie".

«Newbie er et svensk livsstilsmerke for de minste vi elsker. Etablert i 2010 med bærekraft nært vårt hjerte og med løftet om et nostalgisk design som er laget for å vare. En komplett garderobe for både barn (0-10 år) og kvinner med vakre, komfortable plagg for både hverdag og festlige anledninger. Tidløst design, tetter naturens vakre mønstre og veldig myke farger…» – Newbie

The Newbie stores are characterized by a cozy atmosphere with timeless design. Wooden beams on the ceiling, a decorative storefront, stylish interior and a pleasant level of lighting create a store where you enjoy spending time.

The lighting concept plays a significant role in enhancing the atmosphere of any retail concept, and Newbie is no exception. Our narrow-beam spotlight Lobus is placed along the outer wall and directed towards furniture and podiums on the floor surface. The correct angle and distance are crucial for a successful whole. Where the risk of glare is greater (around the box and near mirrors), we use glare protection in the form of a honeycomb filter, which minimizes the risk of unpleasant glare.

The focal area just inside the entrance, where a larger podium is located, is marked by a cluster of hanging Mini Cobbler lamps. These are constructed of glass and metal and suspended down through decorative foliage.

The Mini Cobbler is also used above the checkout counter, where it marks where the customer can get help or make their purchases. To highlight the mannequins and decor in the shop windows, a 48-volt track is mounted vertically in the window frame with Flare 40 mini- spotlight . Strøm to the system is taken via a driver and a multi-adapter in a 3-phase rail above. Flare 40 adds an extra touch to the concept. It is easy to hide, and it works great in this type of application.

Read more about Norlux Retail here.