Norlux Retail

Newbie

A store concept with a clear signature in its interior design and lighting concept makes Newbie stores unique. “Welcome to the magic world of Newbie”.

“Newbie is a Swedish lifestyle brand for the little ones we love. Established in 2010 with sustainability close to our hearts and with the promise of nostalgic design that is made to last. A complete wardrobe for both children (0-10 years) and women with beautiful, comfortable garments for both everyday and festive occasions. Timeless design, condensing nature’s beautiful patterns and very soft colors…” – Newbie

Newbie stores are characterized by a cozy atmosphere with timeless design. Wooden beams on the ceiling, a decorative storefront, stylish interior and a comfortable light level create a store where you enjoy spending time.

The lighting concept plays a significant role in improving the atmosphere of any store concept, and Newbie is no exception. Our narrow-beam spotlight Lobus is placed along the outer wall and directed at furniture and podiums on the floor surface. The right angle and distance are crucial for a successful whole. Where the risk of glare is greater (around the checkout and near the mirror), we use glare protection in the form of a honeycomb filter, which minimizes the risk of unpleasant glare.

The focus area just inside the entrance, where a larger podium is located, is marked with a cluster of hanging Mini Cobbler cobbler lamps. These are constructed of glass and metal and suspended down through decorative foliage.

Mini Cobbler is also used above the checkout, where it marks where the customer can get help or make their purchases. To highlight the mannequins and decor in the shop windows, a 48-volt track is mounted vertically in the window frame with Flare 40 mini spotlights. Power for the system is taken via a driver and a multi-adapter in a 3-circuit track above. Flare 40 adds an extra touch to the concept. It is easy to hide, and it works excellently in this type of application.

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